Since 2013, Fidelity SPS has been partnering with TruScribe to create whiteboard videos that explain important stock plan information to participants. Clients loved the videos from the beginning, so much so that they began requesting that the videos could be branded to their specific company. One of the first such clients was Baker Hughes. The branded ESPP video TruScribe created helped Baker Hughes win a GEO Best in Financial Education award in 2014.
In the 50+ whiteboard videos we have created for SPS, we have learned many lessons on how to give your client the best possible video and the best possible experience. Whether it be a base video, a client branded base video refilm, or a custom video – We will help you find the best option for your client.
SCRIBOLOGY is TruScribe’s patented whiteboard video method. SCRIBOLOGY is a set of 12ish principles that guide our use of style, medium and technology to hold your message at the center of the viewer’s focus. SCRIBOLOGY is backed by neuroscience and behavioral research. If you ever want more detailed information about SCRIBOLOGY to share with a client, please contact Corey Erickson – your TruScribe account manager. Or, just watch the SCRIBOLOGY introduction video: